Bond Referendum Speech

Unit VI Case Study

This chapter focuses on the ability to influence others through communication. Whether in a crisis or not, the ability to

influence is an important part of public safety leadership and management. Consider the following scenario:

As the emergency services director for High Park County you have been asked to speak at a town forum prior to a

special election to decide on the fate of a bond referendum designed to raise funds for two new rescue stations.

Additional information regarding the referendum:

High Park County has four stations, three that are over 30 years old. One of those three stations was recently found

to have asbestos and mold that are at significantly high levels, and a second has been found to have questionable

structural stability. Only one of the stations has room for a ladder truck and each of the older stations only has

sleeping quarters enough for four staff.

Using one of the methods of influence discussed in this chapter, develop a two- to three-minute speech for the town forum

trying to persuade them to vote to support the bond initiative.

Information about accessing the Blackboard Grading Rubric for this assignment is provided below.

2. Please ensure the following textbook is used in the answer and answer is at least 2-3 pages :

Sellnow, T. L., & Seeger, M. W. (2013). Theorizing crisis communication. London, England: Wiley-Blackwell.

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