How can In-depth Interviews assist a manufacturer of a product in the development and implementation of a pricing strategy and the measurement of buyer/customer price sensitivity (i.e., elasticity)?

How can In-depth Interviews assist a manufacturer of a product in the development and implementation of a pricing strategy and the measurement of buyer/customer price sensitivity (i.e., elasticity)? D

How can In-depth Interviews assist a manufacturer of a product in the development and implementation of a pricing strategy and the measurement of buyer/customer price sensitivity (i.e., elasticity)? Does this type of interview represent a focus group approach to preferences and intentions or actual purchases?  Explain your answer.

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