Marketing and strategy

Discussion questions

Marketing Strategy

Imagine that your organization is seeking a marketing strategy to promote the development and implementation of a well-baby program.  Create questions that will address the “Four P’s) of marketing namely, product, place, price and promotion.

Select the technology and information resources you would need to research the marketing strategy for the well-baby program from a managerial perspective.


Evaluate how listening affects a performance improvement team designing a major physical facility renovation in a health care organization.

Examine the relationship between strategic positioning and improved market performance.

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